E-mail services have become a goldmine in digital marketing over the years, with more and more people joining the internet, taking your business to them through Emails have become a very important way of getting ahead in the competitive digital world
To send Emails to your customers or clients isn’t enough, but one has got to deliver Emails that generate traffic and high click-through rates; the best way to do this is to craft subject lines that your customers cannot resist
The first thing that your customers see when they get your Email is the subject line, and this subject line is what grasps their attention and determine if they would like to read the content or not.
If your subject lines are not catchy enough, customers will not click or read your Emails and you would be losing a lot of potential traffic or money in the long run
It is reported that 47% of Email recipients open your email based on the subject line alone, now why won’t you want to carefully design your subject line to fully attract potential clients and get maximum traffic?
The best email service offers the amazing subject lines and listed below are 10 well-crafted subject lines practices that are sure to get your customers to open your Email
As the popular saying goes, ‘curiosity killed the cat’; humans are inherently curious and will always try to find closure for anything that isn’t fully explained.
It’s like watching a TV series and being left to guess what happens in the next season, no one fancies cliff-hangers, no matter how horrible the movie or TV series may be, we always want to know what happens next or perhaps the answer to a question.
This inherent desire for closure can be easily leveraged by email marketers to get potential clients to open their emails
An example of some of these lines will be “DO NOT OPEN THIS MAIL” now, no one likes being told what to do or not to do and you can leverage on this.
- Funny subject lines
Almost everyone likes to hear something funny and this almost always gets people’s attention. A subject line with humorous content is guaranteed to get potential clients to open your mail.
An example is “DEALS THAT GIVE US JOY(unlike uncle Smith) this line passes across a friendly and humorous tone that gets the client interested in the content
We all like to seek approval from people, don’t we? One way or the other, everyone wants to be accepted or loved and this need for approval can be used in subject lines to gain the attention of potential customers and have them click your link.
You use this by making the reader feel special than they already are or help them appear better than their peers
Example: “These shorts will make your butt look out of this world” This line can be targeted at ladies looking to get fit and look even more attractive.
Yes, every human has an element of greediness in them, we either always want more or are interested in getting things for free.
This inherent nature is usually leveraged in email marketing to get readers to click through your mail. You can easily offer a discount on a good or service in your subject line.
Example: “YOU WOULD NOT BELIEVE THESE BLACK FRIDAY DEALS ON iPhones”
Including your client’s name in the subject, lkne is a sure way to grasp their attention, this makes the email feel more personal and directed at them.
You can easily just mention their name before starting the offer or information.
Example- “GEORGE, THIS COOL GAME OF THRONES SHIRT WAS DESIGNED JUST FOR YOU”
- Straight To The Point
Yes, imagine diving straight at what you want them to do instead of beating around the bush; this is a sure method of getting clients to click your email.
People sometimes prefer when you’re straight with them and this can be a sure strategy in getting them to open your mail
Example: “YES, THIS EMAIL IS TO GET YOU TO BUY SOMETHING”
People sometimes prefer that their cake be handed to them, they do not want to do so much to get huge returns, which is less work, bigger pay. This quality can be leveraged upon when composing subject lines.
You can easily get the attention of your client by making an offer that will make their work easier for them
Example: “GAIN 1000 FOLLOWERS ON YOUR INSTAGRAM WITHIN ONE HOUR WITH THESE METHODS”
- Pain Points
Pain points are based on the personality of each of your potential customers, this method is used to attract potential clients based on their needs and wants
If you know full well what your reader needs or seeks, you can as well as leverage this in composing your subject lines
Example: “QUIT WASTING YOUR MONEY ON USELESS ADS AND GET AHEAD WITH THESE METHODS”
- Retargeting your customer
These kinds of emails are sent to buyers that visited your website but failed to perform an action or complete one. They are used to draw back clients and get them to complete a task that they left hanging.
Maybe they clicked on the website, picked a good or service and failed to complete the action, you can target them with subject lines that will get them to come back and complete the action
Example: “Prices just dropped for something you left in your cart”
Telling a customer that they are on a time limit to complete an action that they are interested in will definitely get them to open your mail.
This practice requires you to know your customer well in order to be able to leverage urgency and make them click your mail or even proceed to your website
Example: “Uh-oh, the time-limit for the discount deal on this MacBook is about to finish”
Finally, all these practices are based on the persona of humans and particularly your target customers, you have to be able to determine the persona of your clients in order to successfully leverage these subject line practices and get your email opened.