Facebook Ads are in a position to contribute a lot towards boosting the overall visibility of your company and helping you to achieve your sales targets at the end of the day. While you are using Facebook Ads, you should also have a clear understanding about the common Facebook Ad Mistakes that people do. Then you will be able to make sure that you are not committing those mistakes.
- Targeting an audience that is too broad
When you are running a Facebook Ad campaign, you need to make sure that you are targeting an appropriate audience. This is where you need to understand not to target an audience that is too broad. If your target audience is too broad, you will be spending your money on people who don’t really have the need to buy from your business as well.
- Transparent targeting
The copy you include along with the Facebook Ad should have the potential to speak to the audience. If you are not speaking to the audience, you will not be able to get the most returns out of it. On the other hand, you should also make sure that you are not being too specific with how you speak to your audience as well.
- Lack of A/B testing skills
Lack of A/B testing skills is one of the most common Facebook advertising mistakes that you can find. You need to acquire those testing skills. In other words, you should determine what headlines, images, targeting and ad copy will work and deliver positive results.
- Lack of cohesiveness in between ad and landing pages
You should also take a look at the cohesiveness that exist in between your Facebook Ad and landing page. You need to make sure that your landing page is equally impressive as your Ad. If it is not there, you will not be able to end up with converting the customer. As a result, you will be simply losing an opportunity you have.
- Not adhering to the Facebook Ad policies
When you are going through the list of Facebook ad mistake to avoid, you should pay more attention towards this one. In here, you need to understand that it is important for you to adhere to Facebook Ad policies at all times. For example, you should never promote any unrealistic claims in the ad. On the other hand, you should be mindful about the usage of words such as “Your” and “You” as well.
- Having too much of text on the ad
You need to make sure that your Facebook Ad is visually appealing. That’s why you need to make sure that you don’t have too much of text on the image used for the ads. In fact, you need to stick to the 20% text rule implemented by Facebook when you are having text on the advertisements.
- Linking the landing page directly
Another big mistake that you can do is directly linking the landing page. You can directly link the landing page along with the Facebook Ad. However, it will not get approved. On the other hand, this will increase the level of risk associated with your account being banned. Therefore, you need to be aware about the tips on how to link your pages accordingly and get the best results at the end of the day.
- Failing to include a clear call to action
Another one out of common Facebook ad mistakes is forgetting to add a clear call to action. A call to action will tempt a person who sees your advertisement to go ahead and take the next decision to click and proceed. If you fail to include such a call to action, you will never be able to tempt a person to make that decision. Therefore, you will be losing one of the best opportunities that you have.
- Failing to focus on features
When you are compiling the Facebook Ad copy, you need to pay more attention towards the benefits that are linked with your offering. However, some of the people forget to do it. Instead, they go ahead and include details about the features. Features are important, but they are not so important for the Facebook Ad. Therefore, you need to include more of your product benefits in the Facebook Ad.
- Selecting poor images
Last but not least, you need to make sure that you are picking excellent images for the Facebook Ad. Then you will be able to have compelling images and ensure that you increase the chances of getting more conversions. The images that you include along with the Facebook Ad should be in a position to trigger an emotion. They should also be engaging.