What is landing page optimization?
A lot of people normally ask what is landing page optimization. A landing page operates by increasing conversion rates so that a business may reach its marketing or growth aspirations. To get things right, there needs to be a lot of observation, experimentation in addition to optimization. A business that gets more landing pages can produce up to 50% in development and although most of landing rates have a conversion rate of about 1 to 3% and can sometimes be double-digits.
Tips for optimizing landing pages
- Testing Landing Pages
One of the landing page optimization best practices is testing. Experimenting is a great way of discovering what your users’ preferences are, you can do this by creating two landing pages that are similar but have different font color, images, videos etc in a technique known as split testing. This will enable you to know what type of page the audience prefers. You can also test how fast your page takes to load, when it takes over 3 seconds, the audience will get impatient and go to another page. Images and videos are important to your landing image; however, you should make them load faster because bottom line is speed is more important.
- Implement Social Proof
Providing social proof will enable audience to trust you more since users will feel safer if they see that other people have also used your page. So putting up a few customer reviews will greatly improve traffic to your page since clients feel more secure.
- Understand objectives
The aim of a landing page is to achieve your objectives and a lot of organizations should understand this. Including a number of offers can confuse the audience which is the opposite of what is supposed to happen because the aim is not to distract but keep them focused which will then benefit your business.
- Using Videos and Images
In the modern world, everyone is busy doing something and it is therefore hard for reading what you have posted, nowadays, people prefer skimming through rather than reading content. Thus, it is important to place images and videos that tell people what your page is about such that they are synchronizing. The heading of the page is supposed to match with the images you are posting. You can hire a photographer to take pictures or create videos that relate to your topic as landing page examples.
- Create a convincing visual
A landing page should be appealing to the audience and this can be achieved through
- Creating an easy-flowing and understandable content
- Improve navigation
- Utilize clean designs and a lot of white space
- Use colors that balance as well as contrasting colors.
- Use appealing and simple fonts
- Write creative Content
Another key feature of a landing content as it will lead to high conversation. It is however not easy to come up with creative and attractive content. One of doing this is a creating a SEO page that is user friendly such that it will be easy to find and will generally increase you ranking in search engines. A page should not have spelling mistakes thus it is essential to proofread your work or else it will discredit you. People like an informative page, but it is needless to say that they will easily get bored if it is too long, so the landing page should be short but informative, and incase s where users need more information, you can add a FAQ feature for answering more questions. Lastly, a landing page should have proper formatting and organization, not all the material should be bolded and you can put other texts in italics, placing sub-headings, bullet points so that the text can be easily understandable.
- Incorporate CTAs
CTAs refer to calls to action and they have a high conversion rate which greatly affects the high conversion rate and thus everything about them should be flawless. The button should be of reasonable size, bold color, readable size etc. The button should be easy to use on both the computer and on the mobile phone. To gain more knowledge regarding marketing strategies you can visit marketing sites.
- Optimize Landing Page Form Fields
Creating a page that is flawless as well as entertaining will attract traffic to your page, and even though people do not like filling out forms, when you have interesting content, people will be willing to fill out the important fields such that users will not mind filling out form fields so that they can track their progress.
- Grow consistency and trust of your audience
In order to make people trust, you have to consistent, you can grow your users’ trust through
- Putting your contact info such as email, phone number and address will increase conversation rate.
- Being sincere about your content instead of overselling your page and then end up disappointing the audience since they will feel you have under delivered.
- Be consistent with your company such that your content is similar otherwise your customers will doubt.
- Show them your picture or a picture of you and you colleagues so that audience can trust you more.
- Make offers
Another way of attracting an audience is by making them offers when users subscribe to your page, or you can give them a discount on products you are promoting, people love such offers and they will increase your traffic.