Emails are the most prominent medium used by people who live out there in the world for their communication purposes. However, we often come across situations where the important emails that we send out get ended up within the spam folder of the recipient. Likewise, you will also be able to notice important emails that you get in the spam folder.

Here are 11 reasons emails go to spam. If you wonder why do some emails go to spam, you need to take a look at these reasons. Then you can make sure that no email that you sends out will end up in the spam folder of the recipient.

Emails Go to Spam
  • You don’t have permission to send out emails

Most of the people who engage with email marketing simply buy email address lists and send out emails. In here, you don’t have permission to send out emails. That’s why you need to refrain from sticking to the method. Instead, you need to understand how to create your own list with the permission from email address owners and then send them with bulk emails.

  • Your IP address was used for spamming

Your IP address will be considered at the time of determining whether the email should end up within the spam folder or not. Hence, you should keep this fact in your mind and send out emails as well. You can refrain from this hassle by sticking to a reputed email services provider at all times.

  • You have low engagement rates

If you have a low engagement rate with the emails that you send out, there is a high possibility for your future emails to end up within the spam folders. Therefore, you need to make sure that you are sending out emails with the correct subject line, at the right time.

  • Your subscribers don’t remember you

If certain emails go to spam, you might be dealing with subscribers who cannot remember you. That’s because such subscribers tend to go ahead and report your emails for spam. As a result, your emails will end up within their spam folders. You should try to overcome this and make sure that your subscribers can remember you at all times.

  • You have low usage in the mailbox

This is another common reason on why the emails end up within the spam folder. You need to make sure that your mailbox doesn’t have a low usage. In order to overcome the hassle, you can go ahead and clean up the email list on a regular basis.

  • You don’t have a clear subject line

When you don’t have a clear subject line, you will notice that the emails will eventually end up within the spam folder. In some of the instances, no subject line will be available at all. You must also ensure that you are not using any misleading subject lines in the emails.

  • Your “From” details are inaccurate

The “From” details you have should be accurate at all times. You need to make sure that you are not misleading anyone with the details. If “From” details are accurate, you will be able to get the email end up within the inbox of the recipient.

  • You didn’t include the physical address

It is important for you to have a signature in the emails that you send out. Inside the signature, you can include your physical address. Email services will take a look at content of your email before making them end up within the spam folder. Hence, you should include a physical address and make sure that this doesn’t happen to you.

  • You didn’t include the “Unsubscribe” link

If you are sending out emails for email marketing campaigns, there should be a link to unsubscribe getting future emails. Then people who don’t wish to receive future emails can click on that button and unsubscribe them from your mailing list. If this feature is not available, your recipients will go ahead and report you for sending out spam emails.

  • You used spam trigger words

It is important to have a clear understanding about spam trigger words. Then you should refrain from using such spam trigger words in the emails. Some perfect examples for spam trigger words include click here, cancel at any time, amazing, guarantee, free, toll-free, order now and risk free.

  • You didn’t adhere to the HTML best practices

You should understand the HTML best practices of compiling an email. Then you need to go ahead and send out emails accordingly. This will help you to refrain from getting your emails flagged as spam as well.