If you are working as an affiliate, it is extremely important for you to have a clear understanding about digital marketing trends at all times. That’s because digital marketing contributes a lot towards the positive results that you can generate with your affiliate marketing efforts. When you are aware about the latest trends, you have the ability to go ahead and grab the most out of those trends to take your affiliate marketing efforts to the next level.
Here is a list of 5 of the affiliate marketing trends 2020 that you should be familiar with.
- Voice search
While you are looking for the most prominent digital marketing trends, you need to pay special attention towards voice search. That’s because it has been identified that more than 50% of all the search queries that will take place online will be based upon voice search. If you are ignoring this, you will be missing out numerous opportunities available to consider as an affiliate marketer.
People in today’s world have invested their money to buy smart assistants such as Google Home and Amazon Alexa. As a result, you just need to go ahead and leverage their maximum potential to take your digital marketing efforts to the next level. You need to understand that voice search is conversational. While keeping that in mind, you need to go ahead and optimize for voice search accordingly. Then you will be able to end up with excellent returns as a digital marketer in 2020.
- Never ignore native advertisements
As a digital marketer, you should never ignore native advertisements. In fact, getting the most out of native advertisements can be considered as one of the latest affiliate marketing trends available for you to consider.
According to a statistical information, more than $44 billion has been spent on native advertisements within the year 2019 in United States. This is a massive increase when compared to the spending on native ads as of in 2018. You can expect this trend to continue in the year 2020 as well. Therefore, you can simply refer to affiliate marketing news and take appropriate measures to get the most out of the native ads.
- Influencer marketing
Influencers are expected to contribute a lot towards your marketing efforts in 2020. Therefore, you need to pay a lot of attention towards influencer marketing in 2020 as well.
Influencers can add more authenticity to the product that you are promoting as an affiliate marketer. Therefore, you will never go wrong after you make the decision to get the help of influencers to move forward with marketing initiatives. They will be able to deliver a large number of benefits to you and you will fall in love with what you are receiving.
People tend to trust influencers. On the other hand, people have developed excellent relationships with influencers. Therefore, going forward with influencer marketing will be in a positon to provide you with some excellent returns at the end of the day. As an affiliate marketer, you are encouraged to allocate a separate budget and focus more on influencer marketing in 2020 as well.
- AI based advertising
We can see Artificial Intelligence penetrating into many different industry segments that we can find out there in the world. It includes affiliate marketing as well. Therefore, it is important for you to refer to affiliate marketing news and take appropriate measures to introduce artificial intelligence to your marketing initiatives. Then you will be able to receive some excellent benefits with taking the marketing efforts to the next level with ease.
You need to pay more attention towards programmatic advertising. It is the concept where ads are placed in order to target strategies. These strategies are determined by automated algorithms and software. Therefore, you will be able to receive effective results out of them at all times.
- Mobile advertising
Similar to all the previous years, we can see how an increase in the number of people who use mobile devices will happen. You should think about getting the maximum out of this as well.
You need to make sure that your landing pages and websites used for affiliate marketing are fully mobile optimized. Even if you are sending out emails through an email marketing campaign, you need to make sure that the content is properly arranged according to the small screen on the mobile. Then you will be able to reap numerous benefits that come along with it in an effective manner. This will create an ideal environment for you to proceed with lucrative promotional campaigns in the long run as well. You should even pay your attention towards mobile approach when you are placing social media advertisements.