Affiliate Marketing for Dummies (Beginner’s Guide)
If you are just getting started with affiliate marketing, there may be a lot of confusing things about it. Do not worry, in this article I am going to explain to you in plain and easy-to-understand English what affiliate marketing is.
Affiliate marketing is all about promoting someone else’s product or service, and earning a commission if any of those are purchased on your advice. But let’s go into some details.
So, you do that by using what is called an affiliate link. If someone clicks on that link and makes a purchase, you earn a share of that sale. The commission fee depends on the cost of product and the rate initially set by the company.
How do I get an affiliate link?
There are affiliate programs, which are very popular among thousands of different companies. Basically, such company gives people an ability to join their program for free and promote their business.
After joining the program, you get access to special affiliate links, which the company uses to track which sales were produced by you, and which by some other marketer.
To find affiliate links for a niche you are interested in, simply type a phrase containing the product name + “affiliate program” in Google search bar.
Or just check out the most popular affiliate program online called Amazon Associates. This e-commerce giant has a lot to offer for any niche possible.
Although, affiliate marketing is a great way to make extra cash, as well as turn it into a full time income source, there are some shortcomings one might know about before getting started.
Affiliate marketing is not perfect
So, now you know the basics, but there are few gaps on the sales which are tracked through those affiliate links.
The tracking is based on so-called cookies being set in the customer’s browser.
Let’s imagine a scenario. A potential buyer follows your link, looks through the offer and leaves. Then that same person comes back to the product page, but uses a different browser or device without previously clicking on your affiliate link. In this case, you will not get your commission.
In the following case, as we will see, the result depends not so much on the quality of your pre-selling page, but rather on the product or service itself.
You have provided price and necessary information, but the offer requires considerable expenses on the consumer’s part, so he/she is starting to have second thoughts about it. As a result, you earn nothing on that particular buyer.
Here is another situation. A person reviews your pre-selling page, but finds it insufficient to make a decision, or whatever the reason might be, and continues his search. Then ends up on your competitor’s site, makes up his/her mind, clicks on the affiliate link and makes a purchase.
You still do not get a commission, but your competitor does, because it was his affiliate link that was the last one clicked.
In case you are confused whether to get yourself into affiliate marketing or not, I offer you several pros below.
Reasons to try affiliate marketing
- It is a totally legal way of earning money online, no scams.
- It is a multimillion market with a lot of prospective buyers.
- It requires a minimum amount of money to get started.
- You do not risk anything, unless you want to invest huge sums of money.
- It has a huge passive income capacity once you build your asset.
- And the last, but not the least, it’s much easier than a regular type of business.
Let me explain you what I mean by that.
The main reasons why affiliate marketing is so valuable is because of these advantages:
- you don’t have to create a product or service;
- you don’t have to sell the product;
- you don’t have to worry about delivery and customer support.
Basically, what you are doing is sharing an offer within people, who might be interested in purchasing whatever you are promoting. That is it. Your work is done.
Affiliate marketing is a proven strategy that makes millions of dollars for companies, as well as for business owners. You can be one of them. Good luck making an easy buck!