When you are engaged with SEO, link building is one of the most time-consuming activities that you will have to do. Even when you spend a lot of time with link building, you might notice that you are not getting any positive results at all. This is where you will come across the need to analyze the effectiveness of your link building campaigns.
Along with that, you should also see whether no follow links are effective or whether they are in a position to contribute a lot towards the positive results that you will be able to end up with.
What exactly are no follow links?
Backlinks can be divided into two different categories as do follow links and no follow links. Do follow links take place when a person who provides you with the link doesn’t fiddle along with the HTML version of hyperlink. You can even call these as ordinary backlinks.
No follow links are quite different from them. In here, the person who is completing the linking process will play along with HTML, so that Google will not provide any additional value to the website that is linked. This is done intentionally.
These links will look and work similar to the ordinary backlinks. When a person click on those links, they will be directed to the link as well. However, they are not in a position to contribute a lot towards the SEO initiatives that you run. Hence, you need to keep that in your mind and move forward.
Now you have a clear understanding about the difference between nofollow and dofollow links. Do follow links are in a position to contribute a lot towards the positive results that you can secure with search engine optimization. However, you will not be able to get any additional assistance to move forward with SEO with the no follow links.
Now you must be wondering when to use nofollow links.
Several reasons are available for the people to invest on no follow links. Here is a list of some of the most prominent reasons out of them. When you go through these reasons, you can find answers to the question, “are nofollow links worth anything” or not.
- You can increase your traffic from backlinks
As mentioned earlier, the no follow links are in a position to function similar to the ordinary backlinks. When you create a no follow link and people click on it, you will be able to attract more traffic towards your website. Hence, it is worthy for you to think about getting no follow links. You will be able to boost the overall traffic that you are getting with ease.
- You can get social signals
No follow links are also in a position to provide lots of support and assistance to you with getting social signals. In other words, you will be able to leverage the power of social media networks to take your business to the next level with ease.
When it comes to social signals, the frequency where you post on the social media platforms play a major role. This is where you need to think about building your audience. Along with that, social media postings are in a positon to drive traffic and enhance brand awareness as well. You can get the most out of them with the no follow links that can help you with securing social signals. Hence, you shouldn’t ignore the no follow links that you are getting along with time.
- They can help you with influencer marketing
The no follow links you get will be able to provide much-needed support and assistance to you with influencer marketing as well. Influencer marketing is one of the most effective marketing methods available out there to consider. This is where you promote your business to the audience of someone, who has an excellent follower base. Influencer that you use will be able to create a positive impact on the minds of followers and get them to contribute towards your business. As a result, you will be able to boost traffic, conversions and leads with minimum hassle. That’s how no follow links will be able to benefit you with.
These are just few examples available to showcase how no follow links will be able to benefit your business in the long run. The ultimate objective of your business is to grab the attention of more people and get them to become long lasting customers of your business. You will be able to get a helping hand to do it with the support of no follow links. Hence, you should try your best to secure no follow links and enjoy all the benefits that come along with them.