SEO posting is almost no brainer. Through writing blog posts, you can hit a large number of keywords, hold your visitors on your website longer, and provide connections to other websites. Creating content and getting your blog up both are important steps. You can help your site go up in SERP ranks by making a few additional processes in their blog posting.
Blogging is ideal for SEO because it leads to several important aspects. If you have a blog regularly updated with high-quality blog posts and subjects that are important to the visitors of your website, how your website functions in the search engines will make a huge difference.
For a quality blog post you have to use Best SEO Tools to make sure that your blog ranks higher on the search engine results. Below we’ll look at how blogging improves SEO and what role it plays in getting your website in top results of search engines.
1. Blogging makes a website up to dated
You will likely lose immediate trust in the information you see if you find that the website you are visiting has not been updated in years. This organization could have completely left the business or could be providing information that has been fully scrapped or altered after the last updated blog.
Google won’t provide outdated information to its search engine users. Websites show that they are alive and new content is accessible if they are regularly updated. This offers further justification for indexing the content to the search engine algorithms and have it more on the radar.
You probably won’t have reason to update your homepage frequently, and that’s not necessarily a good deal, so a blog is a more convenient tool to regularly add new content to your website.
2. Blogs make people stay longer on your website
The number one goal of Google is to provide users relevant sites who are looking for some information so that they revisit Google whenever they need any information. When you click on the first page, and it’s unhelpful, and you go back to the results page, Google considers it that the first result wasn’t as useful as you thought. Google will find the website useful, if someone clicks on a link and remains on the page for some time.
While Google did not make a clear statement that it is something that people should pay attention to or valuing when they land on your website, it is definitely a classification factor.
There will be a more reason to stay and read the whole thing than someone who landed in a less informed page if you come to a website from a blog post that appears in the search results. With longer blogs, it becomes even more important. Studies have found that blog posts with more length tend to achieve better results than blogs which are short. Google reports an average of nearly 2,000 words in their first-page results.
3. Long-tail keywords can be targeted using blogs
Most people start SEO to use the keywords that are most important to their organization. For example, if you are a company selling racing car toys, you want to be on page one for the term “racing car toys.”
While this is a nice goal, unless you’re the country’s largest racing car toymaker, you will have difficulty finding the place to go for this quest. For most companies, the best thing is to look for more precise and longer keywords that are important for the product.
These are regarded as long-tailed keywords and are very important for any SEO campaign. They can be difficult to fit into your product pages, but in a blog post, they are the right keywords.
4. Internal linking using blogs
You might be familiar with internal linking and because you can build these links on your own, it may seem easy working with links. If no internal links are included on your site, failing to take users from one page to another are simple SEO mistakes. You can also get help from SEO Extensions when inter linking your already published blogs.
Although there are certainly some good possibilities to connect internally to your web pages, the possibilities will grow when you start publishing blog posts. By introducing more pages on several related subjects, you add additional ways to connect these sites. You can use the anchor text creatively to inform Google more about the page to which you are connected.
5. Quality blogs earn you external links
The inner links are essential, but external links are the most difficult part of SEO. In order to view your website as confident and reliable, Google checks the links of other sites back to yours. Without using blogs, it is not that easy to earn external links.
If you write a blog, you add valuable information to your platform, page by page. A website will direct its readers to useful information on a different website whenever another website decides to use specific information. It is much more likely that it will provide your website with information worth linking to if you have a bunch of great blog entries.
HubSpot finds that companies with a blog receive 97 percent more connections to their website. It’s just fair that more websites connect to this truly helpful article you wrote about finding the best dress for your friend, rather than your homepage.
6. Connect to your visitors using blogposts
This is not a direct link factor like internal links, but it contributes significantly to the linking factors. Once your community sees a post they enjoy, they can share it more, push more traffic, return to your website to see more of your content, and perhaps even sign up for your e-magazine. Whether you receive a lot of traffic and frequent users, it indicates that Google likes your website and enhances the position of your site in its algorithm.
Blogging is more important to the success of your website than anything else, and it is pretty great from an SEO perspective. Users in your target audience who view, connect with, and follow your website are more important than any position on Google. A blog is the best way to take your website to a higher rank while connecting to your target audience.