Fraud traffic or invalid traffic (IVT) or bot traffic is one of the biggest problems in online advertising industry. We combined data from few respected sources to help you see full picture of what was happening in 2018 in app...
What is copywriting? Copywriting is the process of writing advertising promotional materials. A copywriter is simply the person who does copywriting. Copywriters usually create informative content for businesses. What does a copywriter do? Before we dive into what a copywriter do we...
A website is a representative or face of the business on the internet. A good website has a strong impact on the growth & promotion of the business. But as there are certain legal and ethical guidelines for a...
What is DMP? This is a digital platform where data about internet product consumers is collected, integrates, organized, analyzed, interpreted and sent to target consumers. It is useful for providing data for DSPs.  DSP Meaning The demand-side platform on the other side...
Nowardays in most of cases media buying requires using Demand Side Platforms (DSP). We all know what DSP, RTB (Real Time Bidding) and Programmatic Buying is, so we will not waste your time on writing about their algorythms and purposes. Below...
What is programmatic Advertising? The computerized marketing strategy directed to a specific and well-defined audience through real-time bidding is called programmatic advertising. It has revolutionized the advertising platforms in the last few years. Various media advertisement impressions have been made...
Mundo Media, was a company that had more than 100 employees and offices around the world, direct relationships with big advertisers, central boosts at all major summits and marketing events, 5-star ratings at many affiliate portals and blogs, BUT...
No amount of invention or innovation has been able to obliterate the significance of data to everyday activity.  In as much as there is an occurrence of specific activities and events abound, the collection of data will ever be....
The anti-fraud system has made enormous treads in the fields of technology from high-speed computing, machine learning and other forms of artificial intelligence. Fraud prevention tools touch almost every aspect of our lives related to technology. Fraud can surround...
Google is a technology company that provides internet services all over the world. It is mainly taken as a search engine that provides you information of every kind that you want to know. It is regarded as one of...

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