Facebook Blueprint is an e-learning platform that offers free, stand-alone advertising courses on Facebook and Instagram. Since its existence in 2015, more than two million people have enrolled in at least one of the 75 courses available online. In the United States, more than 160,000 small businesses have trained on the Facebook plan. And by 2020, Facebook Blueprint certification platform is expected to train another 250,000. If you want to complement your Facebook advertising skills, Facebook Blueprint can be a great choice – depending on where you are currently on your marketing journey.
What is FaceBook Blueprint?
Facebook Blueprint is a free online training program for learning how to advertise on Facebook and Instagram. Contains over 90 courses. Many can be completed in 15-50 minutes. All you need is a Facebook login to start learning. Facebook Blueprint is a great way for digital marketers to stay on top of Facebook’s evolving portfolio of tools and ad formats. Courses can be really helpful if looking to master a specific skill or achieve an objective, from generating leads to promoting an app. Courses are regularly updated, especially when new features are introduced. The Blueprint catalog offers a range of beginner and intermediate courses in the following categories:
Get Started With FaceBook
For beginners on Facebook marketing, there are 13 beginner classes that can help you get started. Course topics that fall into this category include:
- Creating a Facebook page
- Promoting your business from your Facebook pages
- Ad policies for content, creation and targeting
Get Started With Advertising
This entry-level and mid-level category covers everything from billing, payment and tax information to auctioning and shipping reviews.
Learn Advanced Buying Options
The three advanced shopping courses focus on Facebook and TV, and reach and frequency campaigns.
Target the Right Audience
Facebook is all about targeting audience, which is why Blueprint offers 11 courses on how to hone in on your target market with Facebook tools.
Learn techniques to build a new brand and campaign awareness with nine beginners to intermediate level courses.
Look at variety of ways you can increase your brand awareness on Facebook, from in-stream video ads, to Facebook events, or special offers.
How to capture leads across all devices, and across online and offline environments, is covered in this section.
Promote your App
There are more than a few ways to market apps on Facebook. Facebook Blueprint has five courses that’s gonna introduce you to them.
Increase Online Sales
Learn how to significantly increase your online sales with courses like Closing Your Business with Conversions and Improving Direct Response Campaigns with Your Audience Network.
Increase in-store Sales
Of course. Facebook Blueprint also have training course to help businesses drive more in-store purchases.
Choese Ad Format
Facebook provides many ad formats, and new types are often added. Understand the difference between Store Ads, Collection Ads, Carousel Ads, and more.
Get Creative Inspirations
Courses in this category are designed to inspire advertisers as well as engaging them in mobile marketing. The intermediate and advanced courses will teach you how to optimize creative use for mobile devices, get past best practices, and share cost-saving techniques.
If you have or run multiple campaigns, these course may be right for you. Choose from a Business Manager, editing and managing Facebook ads, and understanding campaign performance with Ad Manager.
Measure Ad Preformance
Enjoy partner measurement, multi-touch attribution, split-section testing, and Facebook pixels to be better equipped to successfully track the performance of your ads.
Learn About Messenger
Beginner, intermediate and advanced course programs showing how to get started in Messenger, builds a Messenger experience, and more.
Learn About Instagram
Learn everything about Instagram, covered in this section of Facebook Blueprint, from How to Buy Instagram Ads to Instagram Ad Formats.
Distribute and Monetize Content
This category may be the most diverse. Some program courses teach you how to earn money on Facebook, while others explore how journalists can use the platform and how to protect they content rights.
In addition to e-learning with Facebook Blueprint, there are two additional levels for official certification and participation in Facebook ads: Blueprint eLearning: It is a free series courses covering various aspects of advertising on Facebook and Instagram. Upon completion, participants receive a PDF confirmation of completion.
- Plan Check: Basically certification for Facebook ads. It’s a test procedure that tests your ad code for advertising on Facebook and gives you certificates and badges. These advanced exams must be scheduled and are graded on a scoring system that requires a score of 700.
- Blueprint Live: A daily, personal workshop for those looking for a more hands-on approach to developing a Facebook advertising strategy. These sessions are currently for invitation only.
Who Should Take FaceBook Blueprint?
The Facebook Blueprint platform courses are designed to help anyone interested in marketing on the platform. Those who specialize in social media and digital marketing at advertising and communications agencies are excellent candidates for the courses. Being free and learning from a distance, a Facebook plan can be useful for small businesses, not for profit. Experts who aspire to aspiring professionals in the job market may also find that a Facebook Advertising Certificate helps them find work.
When is FaceBook Blueprint Certification Worth it?
If Facebook advertising is your focus, then Blueprint certification is a good idea. Facebook Blueprint certification worth it especially true of those who strive to make Facebook expertise their own professional brand.
For a better and greater understanding of the image of where Facebook fits into the digital marketing sphere, consider the Hootsuite Academy Social Ad Course. Hootsuite Academy is ideal for physicians and versatile social media professionals who want to master multiple tasks with multi-channel strategies. Remember that Facebook advertising is one of the most effective ways to connect with your audience.