Does incentivized traffic in Affiliate marketing make any sense?
As you probably know, affiliate marketing is one of the models of Internet marketing, in which the partner company takes on the function of increasing traffic for your business on the network. Thus, you receive visitors to your web page, and your partner receives from you a certain amount of money for each visitor to the site. At first glance, such a scheme seems quite reasonable and convincing: you delegate all the nasty job to professionals whom pay a well-deserved reward for increasing your attendance. However, it is important to understand how visitors come to your site. Problems can arise if your partner uses incentivized traffic in his work. This tool often gives tremendous results, it is legal, no one is deceived. However, incentivized traffic is precisely the case when the quantity doesn’t mean quality.
What is wrong with incentivized traffic?
What is incentivized traffic and what is wrong with it? This type of traffic is achieved due to the fact that each visitor to your site receives a certain reward. Roughly speaking, a person simply needs to follow a link leading to your site to instantly receive money.
Let’s say you are going to pay $ 10 for each new visitor, but you do not have the time, resources or enough knowledge or expertise to generate traffic yourself. In this case, you go to an affiliate partner that has the necessary resources and mechanisms to generate traffic. Using his tools and Internet platforms, your partner offers your potential visitor $ 7 in case he clicks on the link and goes to your site. After he does this, the visitor gets his $ 7, and your partner puts the difference – $ 3 – into his pocket.
For many advertisers, such a scheme may seem justified – instead of fiddling with marketing, gradually increasing the audience, you can pay the partner and enjoy quick results.
What’s the catch?
But let’s try to understand what is happening to a person who sees an advertisement like: “go to the website about gardening, instantly receive $ 7 and a free online course on growing cucumbers as a bonus.” It’s unlikely that you will find someone who refuses such an offer. Even if this person lives in a megacity, can not stand digging in the garden and does not like cucumbers, he will still follow the link. Who will refuse $ 7 for a simple click?
That’s the whole point. Your site or online store will be visited not by avid gardeners, but by numerous fans of free lunches. In other words, you will get a huge number of random visitors, but not your target audience.
Thus, if your goal is to increase the traffic of your site, incentivized traffic is undoubtedly a brilliant tool for this. If you want to sell or at least attract someone with your products, this tool simply does not work. In this case people are interested, as a rule, in instant benefit – not in you with your fertilizers or seedlings. In terms of business, it makes sense to pay not for the traffic as such, but for certain actions committed by the visitor – purchase or at least registration.
Be on the alert
In general, incentivized traffic in affiliate marketing is a rather dubious tool. However, no one has the right to prohibit you to use it. For some reason you may decide that you need numerous visitors regardless of whether they become customers. Another thing is when your 3rd-party partner uses incentivized traffic without your knowledge. That is, he increases traffic to your site, not at the expense of attracting the target audience, but by primitive distribution of money – part of that money that you will pay him for the service. It’s like a lure without hooks.
As a result, the attendance of your site will increase considerably (but not for long), your partner will receive easy money, but your business will not grow. Therefore, it is worth paying for visitors themselves but for actions confirming the interest of a person in your product. Ideally – for a purchase.