As an affiliate marketer, you know what kind of an impact Google Advertisements create on your career. You can able to take your marketing initiatives to the next level with the support and assistance that Google Advertisements can deliver. However, it is also important for you to have a basic understanding about Google Advertisements latest updates as well. Then you can able to remain relevant and updated with Google Advertisements and make sure that you are getting the best out of them at the end of the day.
- New discovery ads format
Back in the year 2019, Google launched feed mobile app. You can view the way Google has taken into new heights. The new ad format introduced by Google Advertisements recent updates contain four key elements. They include a quality and big image. In here, you need to understand that Google will not accept photos that have a layover text or watermark. On the other hand, Google will not even accept low-quality photos or stock photos. You should provide a headline that has 40 characters. It should be accompanied by a description, which is made out of 90 characters. The ad should contain a call to action.
Once you submit the ad, it can taken into the machine learning algorithm. Then it will take care of the process of matching the ad to most appropriate audiences. That’s the main reason on why you are provided with the chance to enter up to five different headlines. Moreover, you can see images and descriptions. Moreover, you can notice that the ad unit is currently displayed in private beta mode. It can released to the users in the near future.
- Gallery Ads bringing images into the search
One of the most prominent Google Advertisements trends that you should is how Gallery Ads are taking images to the search. However, this is currently limited only to the first placement of mobile. We can able to see that getting more attention in the future.
Visible image on search will not just be an ordinary image. It can a gallery, which you can swipe. You can perform in the search engine results pages. On the other hand, it has got the ability to open up a full screen experience. It is quite similar to the instant view ad in Facebook.
You will notice how this ad can sought after in numerous industries. That’s because people in today’s world tend to pay more attention towards visual communications. Since visual communications are more effective, you need to take a look at this factor as well when you are running your marketing campaigns as an affiliate marketer.
In this new format, you can able to include a minimum number of 4 images and a maximum number of 8 images. You need to keep the maximum size up to 5MB. In addition to that, you should also make sure that you are including a unique tagline for each image. This tagline has a character limit of 70 characters. On the other hand, you should be including a 30 character headline as well.
- Google Advertisements are integrated with Google shopping
You need to understand that Google Advertisements are now combined along with Google Shopping. Here, you can able toee how Google Shopping has been reinvented in the recent past, in order to provide a better reach to the ads. You can think about getting the most out of this at the end of the day as well.
For a long period of time, Google Shopping was just a platform available for the people to search for products via the main search functionality of Google. It has been taken into a whole new dimension with this new feature. In fact, Google Shopping is now merged along with Google Express. As a result, it has the ability to provide a whole new shopping experience. It can deliver a homepage that comes along with personalized recommendations as advertisements in an effective manner.
You will also be able to go ahead and search. Then you see the products based on their aggravated rankings. You can think about taking this as an excellent opportunity to take your promoted products to the next level. In other words, it will help you to influence the shoppers to think about purchasing what you are selling.