Below mentioned is an effective media buying strategy that you can think about following. It will provide a tremendous assistance to you with online media buying and you don’t need to worry about anything.
- Selecting the ad network
The first step you need to follow is to select the correct ad network. If you start the digital media buying guide from here, there is a high possibility to end up with the results that you expect. A large number of ad networks can be found out there on the internet. But you need to figure out what ad networks are in a position to assist you with getting your specific needs catered.
For example, if you are offering a product or a service that is related to a mobile operator, you need to go ahead with an ad network that targets 3G carriers. Likewise, it is up to you to do a comprehensive research and then figure out what the best ad network is. The time you spend on it is totally worth when compared to the results that you will be able to get in the long run.
- Determining the target or segment
This is a crucial step in digital media planning and buying. Therefore, you are encouraged to pay special attention towards this fact. When you start the process, you don’t have access to detailed information. Therefore, you need to make sure that the campaign you run is wide enough, so that it covers the exact segment that you intend to target. With that, you will be able to stay away from hassle and frustration in the long run.
You can later analyze the results and then optimize the campaign accordingly. In fact, you need to focus only on the most profitable segments. You can get started with creating the campaign. Then you can decide the segments. Based on analysis data, you will be able to determine the performance.
It is important for you to cover all the segments by properly investing on different operating systems, devices, languages and browsers. Then you need to take a look at the detailed information and adjust your investment accordingly. Then you will be able to receive an excellent gain out of your investment.
In the meantime, you need to take appropriate steps in order to stay away from the non-profitable parameters. Or else, you can think about adjusting. It is recommended for you not to stick only with one specific ad format. Instead, you need to think about launching several posts spots as much as possible. That’s because one spot can work perfectly well for one industry and deliver amazing results. But another spot would not work as you expect.
Some people just launch one spot and they don’t get the results that they expect. As a result, they assume that they have not invested in a profitable venture. This fact is not true at all because you need to think about investing in multiple spots. Then you will figure out what spots are working and what are not.
- Determining the pricing strategy
The next step in online media buying guide is determining the pricing strategy. It is important for you to determine the big for the ad network as well as the capping for it. In here, you are provided with two different options to consider about. It is up to you to determine the best option out of the two and then move forward.
Under the first option, it is possible for you to be more conservative. Then you will be able to have more control over your expenses. Or else, you can think about becoming more aggressive with the expenses. By following such a strategy, you are looking forward to collect a lot of data within a short period of time. On the other hand, you will also be provided with an excellent assistance to optimize the campaign within a short period of time.
Both these strategies are linked with their own pros and cons. Hence, it is up to you to analyze both pros and cons and determine the best pricing strategy out of them. Then you will be able to receive positive results in the long run.
- Selecting the banner
Last but not least, you need to focus on selecting the banner. You need to do this wisely.
Most of the people think that there are media buyers and you don’t need to worry too much about the banners. But you should actually worry about the banners. That’s because the banners are important for targeting. They are identified as a first selling point of a specific product. Therefore, you need to be careful about the proper estimation of the banners. It is recommended for you to go ahead with about 5 rotating banners, so that you will be able to get the best possible results at the end of the day.
If you can follow this strategy, you will be able to end up having data for all. In addition, you can properly optimize the campaign and receive the highest possible CTR as well. But if you use a limited number of banners, you are not in a position to compare the performances.
You need to be careful not to use a higher number of banners as well. That’s because you will have to spend a lot of time as well as effort to analyze them. This can make you feel overwhelmed at the end of the day and you will not be able to get the results that you always wanted.