Popunder Ad: How to Use It Correctly?

What is Popup and Popunder

Among all variety of formats of advertising there is a separate group which is characterized by a certain degree of importunity. We are speaking about Popup and Popunder advertising. They are united by the fact that they both appear in the user’s window without permission. For example, you go to a certain site, perform certain actions on it, for example, click on the links you need, and at that time, an advertisement window or tab appears without your consent. But there is a significant difference between these formats.




While Popup overrides the Internet page that you are currently viewing, Popunder ads appear not so obviously – you discover it only after you close the current page. Both formats are considered quite aggressive. But, as you understand, Popunder is much less annoying.

Advantages of Popunder

As you have already understood, from all kinds of aggressive advertising, Popunder is the most delicate. On the one hand, you will necessarily see it, but, on the other hand, it will appear unobtrusively, without interfering with viewing the current web page.

Abundant traffic can also be attributed to the undoubted merits of Popunder. After all, you do not have any opportunity not to look at the advertisement. The only way is to close it instantly. But even in this case you formally visit the advertiser’s site. That is, in this type of advertising, the number of views is equal to the number of impressions, since the user has no choice: to go to the advertiser’s site or not.



Another advantage of Popunder is the relatively low cost of a click, which is understandable: you are paying for an unintended click, not for a targeted one. Nevertheless, this approach gives a wide audience coverage. It can be effective if you advertise products or services for the mass consumer that may be of interest to anyone.

Disadvantages of Popunder

Obviously, the main drawback of Popunder is that it can cause irritation in the audience. But still the users’ reaction will not be as negative as in Popup. Another significant defect concerns traffic. Although it can be impressive, it is not always convertible. Everyone will see you. But will they choose you?

Also it is necessary to consider that search engines can apply sanctions to sites on which Popunder is used. As a result, the site can appear significantly lower in search queries. To avoid this, experienced webmasters use special codes that do not allow search engines to detect Popunder.


Proper Use 

Given the specificity of the Popunder format, it should only be used on sites devoted to topics that are close to the advertised product. For example, if you are promoting running shoes, it will be better if the user navigates to your web page from a website dedicated to sports or sports equipment.

If your announcement of sneakers will be shown to a user who previously has been looking through the site devoted to the history of Eastern religions, the chances are small that the user will be pleased with such an announcement. You can argue that historians of religion also sometimes buy sneakers. But they are unlikely to want to do this while studying historical texts.

If you need instant contact with a visitor, and your offer is designed for the most targeted audience, Popunder traffic will be a good solution. In other cases, when a user who came to a site for a specific purpose sees a window with an un-targeted proposal, he will simply close the page without even bothering to review its contents.



Thus, at least two circumstances must be taken into account if you want Popunder format to be effective. First, the advertised product or service should be of interest to the widest possible audience. Secondly, it is better to use it on websites with related topics. However, the latter rule is a bit controversial. For example, if the site is devoted to traveling, while Popunder leads to your page with a proposal for cosmetology services, it is possible that the user will be interested in your offer.