As an affiliate marketer, it is important for you to pay extra attention towards split testing. In fact, it is better if you can get to know about the split testing tactics, which can help you to ensure quick campaign optimization at the end of the day. This will help you to end up with better results at the end of the day. It can also help you to save your time, effort and money by sticking to the correct split testing in marketing techniques.
Here is a list of 5 tips for split testing that you should keep in mind.
- Catalog every single element
As the very first step, you need to go ahead and catalog every single element as well as sub-element that you can split test. Then you will be able to get a better overall understanding about the factors that can create an impact on the overall performance of your campaign. On the other hand, you will be able to enhance your organization while analyzing research and data on what you need to be testing. It will also provide you with the chance to get rid of the items after you test. Even if you notice that there is no need to test an item, you have the freedom to get that crossed out.
- Prioritize all the testing efforts
Another important split testing strategy that you should be mindful about is prioritizing the testing efforts. For example, changing the direction of your campaign strategy can create more impact when compared to changing a picture that you can find on the landing page. Hence, you need to give more priority to the effort that can deliver a better income. When you start split testing with smaller elements, you will end up with wasting the time and effort. Therefore, you need to make sure that you are not doing that. Assume that you are running an ad campaign and understand that all the call to action buttons that you have on the landing page are not attractive. Then you go ahead and split test the existing landing page against another landing page, where you added the call to action buttons while changing the colors. Then you can understand what improvements are needed for your campaign in an effective manner.
- Collect lots of data
People who are working with split testing in marketing should collect lots of data as well. When it comes to split testing, you will come across the need to spend more time as well as money than what is needed. When you collect enough data, you will be able to use them and start promoting a campaign. Then you will also have a clear understanding about the areas that should remain under your focus at all times.
In some of the instances, you will notice that your campaign is not immediately profitable. You don’t need to worry too much about it. All you need to do is to believe on the potential linked with the campaign and the ability that you have. Then you can remain patient along with the process and you will be able to end up with excellent results at the end of the day.
Multiple methods are available for you to collect data that you want as well. Google Analytics, Third party tracking platforms such as Voluum and WordPress plugins will be able to help you with that.
- Make sure that your statistics are reliable
You need to carefully go through statistics and make sure that all of them are reliable. Then you will be able to understand that you are taking a look at an accurate illustration about the overall performance of the campaign. However, you will also come across few other factors, which can distort the overall image that you have as well. If you can stick to reliable sources that provide traffic, you don’t need to worry too much about your split testing strategy. It can deliver excellent results to you in the long run.
- Kick off with one variant
When you are using multiple elements within a single test, you might feel that you are accelerating the results that you are getting. However, it is better to resist this urge and wait, especially when split testing is a new concept for you. When you get into multiple sub-categories such as adaptive testing and full factorial testing, you will have to face lots of complications. Therefore, you shouldn’t go up to that level when you are beginning. Instead, it is better if you can start with a single variant and keep on receiving all the positive returns that are sent on your way.