Facebook Ads can be considered as one of the best methods available out there for you to promote your business digitally. However, it is not the only option available. There are many alternatives to Facebook Ads. If you can figure out what those Facebook Advertising alternatives are, you will be in a position to focus on them and take your advertising campaigns to the next level with ease.
Here are some of the most prominent Facebook ads alternative 2019 and 2020 options available for you to consider.
- Instagram Ads
Popularity of Instagram is boosting along with time. In fact, it is the most trending social media network that you can find out there as of now. Therefore, you can take a look at Instagram ads without thinking twice. 300 million monthly active users are available on Instagram. In addition to that, you will also be able to find around 75 million daily active users.
When you move forward with Instagram ads, you can promote your message through Instagram sponsored posts or via Instagram sponsored stories. To get the most out of Instagram ads, you need to make sure that you are creating a solid strategy. Along with that, you will need to focus on creating cool content, which matches with the vibe of Instagram. Then you will be able to drive people to come to your website or Instagram profile. You will also be able to increase a call to action button on Instagram ads, as you do on Facebook Ads.
- Snapchat Ads
Snapchat is still a popular social media network. Around 166 million users access Snapchat on a daily basis. This can also provide an excellent environment for you to promote your ads. Along with Snapchat ads, you have the opportunity to share images and videos for all the followers. Likewise, businesses can share images and videos to any targeted user group on Snapchat through the paid advertising campaign.
Around 70% of the people who use Snapchat are under 25 years old. Hence, Snapchat advertising is not for everyone. If you offer a product or service, which is designed for young individuals who are aged under 25 years, you can take a look at Snapchat ads. You will also be able to focus on the specific niche of the product or service and target users in Snapchat. Since around 75% of the Snapchat users tend to shop online, you will be able to receive maximum returns out of your Snapchat ads campaigns as well.
- Pinterest Ads
Pinterest is one of the up and coming social media networks that you can discover on the internet. While looking for an advertising platform, which is better than Facebook Ads, you can take a look at Pinterest as well. One of the best features that you can find in Pinterest ads is the excellent targeting option. This can provide you with the chance to target your advertisements in an efficient manner. You will also be provided with a highly innovative dashboard, which you can use to promote the ads without any hassle.
You will have to bid on the keywords to move forward with Pinterest ads. However, you don’t need to worry too much about it because you will be able to place your advertisements without spending a fortune. At the time of focusing on Pinterest ads, you need to pay extra attention towards the call to actions. Without call to actions, you cannot receive any tangible results out of your Pinterest ads.
- Twitter Ads
Twitter Ads has always maintained an excellent reputation as one of the best Facebook ads alternatives. Therefore, you can take a look at it as well. You can engage with Twitter ads in many different methods. You just need to visit the Twitter Ads Manager page and pick the perfect advertising method that you should go ahead with.
The first advertising method is to promote the accounts. This will help you to promote your Twitter account in a targeted customer group. Likewise, you will be able to go ahead with Promoted Tweets as well. As the name suggests, you can promote only a specific tweet with the help of this features. Twitter Ads also provide an innovative feature called Promoted Trends. This will help you to put your story into the top of the list containing trending topic. You will need to target the audience based on gender, age, location and interests to move forward with the Twitter advertising campaign. Then you can receive the most outstanding results out of it.
- YouTube Ads
People who are looking for an option that is better than Facebook Ads can take a look at YouTube ads as well. YouTube is the second largest search engine that you can find out there in the internet. On the other hand, it is the most prominent method available to share video content. If you have any video advertisements, YouTube Ads is a perfect option available to follow.
At the time of promoting a video related to your business on YouTube, you will have to go ahead and create YouTube Ads campaign. This is where you will have to pick some important factors such as the campaign type, video ad format, budget per day and where you want the video to appear. You are provided with the chance to optimize the video based on country, language, age, gender, device, keywords and interests as well. Therefore, you can run a highly effective marketing campaign on YouTube.
Take a look at these Facebooks ads alternatives. You just need to pick one or more out of them and go forward with your Facebook Ads. Then you will be able to receive outstanding results with promoting your business on multiple social media networks and receiving fascinating results.