“If we are to live together in peace, we must come to know each other better.”
Every affiliate manager spend a lot of time during his work reviewing new publisher’s accounts. We all know that rejection of potentially fraudulent (with low quality of performance) affiliates is as much important as approving potentially super affiliates with a knowledge of how to promote products and reach huge revenues.
So, how can we decide which one to approve and which one to reject? Some of us have already created own list of required actions to perform for making correct decision for each affiliate’s application.
Here is the list of actions performed by AdsMain affiliate managers:
- Make website review. It should have a nice design, not restricted content and correctly working pages. You need to know how to differ good popular website from a simple banner farm. Look at “Contact Us” page. Contacts should be the same as in affiliate application (at least one of them). Check banner’s links on the website- they have to be from affiliate networks they stated in application.
- Check the website using “Whois” tool. You should look at domain registration address, domain creation date, hosting location and creation date. Usually websites created 1-3 months ago can’t have enough traffic for bringing HQ leads. But it is not always so. Some “Whois” services we like: who.is, networksolutions.com.
- Check the website’s SEO report. You will see many important things there. Like average monthly visitors, website’s rank, amount of backlinks, amount of pages and their popularity. You understand that as better this criterias are, the better for affiliate and you. Some site analysis tools we use: Alexa, Woorank.
- Affiliates IP lookup. IP geo has to match stated in profile. Make sure you don’t have other affiliates with the same IP addresses, usually it indicates that this IP is a proxy/socks. It is also can be verified with a help of different online IP checkers, such as WhatIsMyIPAddress or Geobytes.
- Profile information accuracy inspection. Almost all affiliate softwares have build-in checkers, which detect if similar data was used in different profiles. If you will find “twins” don’t be too cruel, this affiliate is a cheater, but not fraudulent. Usually it means that publisher thinks that you will not approve him if he will use his real information. Better try to send him an email asking to provide his real information. There are many good affiliate marketers from third-world countries. Try to do the same if you see post redirect services in his address line, such as P.O.Box, PMB, MBX.
- Call. Don’t be lazy! Call each affiliate! Usually it’s the most effective way to determine whether this affiliate true with you or not. Speaking with your potential partner can open many new opportunities for both of you.
There are several outcomes of your call:
– someone answers and this is our publisher. First of all meet him and welcome as a partner. Ask him verifying questions about his profile, ask about his promotional methods and offers he prefer to run. Listen to him! If you are calling a US citizen, whose name is John Smith but his English is awful, you should know that someone thinks that you are not very smart…
– someone answers and this is NOT our publisher
– no answer
– invalid phone
- Find out. Ask new publishers – which networks they also work or worked with? For those they are still with there are two checkpoints:
– try to contact someone in the stated networks and ask what they have for this affiliate
– don’t forget to check presence of banners or links from other networks on affiliate’s website (if they display their ads) If affiliate wrote that he was working with other networks, but not anymore Ask him why?
After practicing a little all this steps will be performed in 2-3 minutes.
If even after all this tips the decision you have made was not correct – don’t worry, usually “good” publishers, who have nothing to hide, will contact you and ask why they were rejected?!
Prepare that 90% of applications have to be rejected due to this rules. It looks not so good in the beginning, but in future prospective you will understand how it is important.