Any digital advertiser should know how important reading about new trends is to stay on top of everything that is going on. Especially in today’s society where everything changes very fast. You need to constantly research what are the best practices, what strategies have innovated and triumphed, what is trending, what is working, etc. The more you know, the easier it is to keep your advertising relevant.
Knowing where to look for the latest trends it is important. If you are not keeping up, or if you are getting your information wrong, you won’t succeed. Period.
We know you can’t spend all that reading about new trends and what’s going on with digital advertising. That’s why we came up with a list of the best digital advertising blogs, for you to check out often. These blogs will help you stay on top of things and you only have to check one or two for a couple of minutes every day.
1.Neil Patel’s blog
This is one of the top media buying blogs there is. If you are an affiliate marketer, then this is a blog you should be reading. He talks about a wide variety of topics and media buying, SEO, top ranking, and making money are among them. Neil Patel is a marketing expert, he knows what he is talking about when he gives out tips and tricks. He has a marketing agency, a YouTube channel, and tries to update as the web changes. His content is everything but outdated.
This is a must read if you are into media buying. This blog has a digital section that is precisely for covering what’s new. This very big section covers things like emerging tech, storytelling, brand voice, and a lot of other things that are significant right now in digital marketing. Also, if you want to dig a little deeper, the blog offers free webinars. If you want to focus on social media, the site has a blog purposely focused on that called Social Pro Daily.
While Unbounce’s particular focus is not necessarily media buying, they do have a lot of content on that. This blog will give you a particular insight on collecting leads, boosting your conversions and increasing engagement. If what you want is to know how digital marketing can help you do that you should be checking out this site pretty often. Unbounce will be giving you industry-specific tricks to ensure you are learning what actually works for you.
Just for the name, you can guess this blog is pretty fun to read. However, that doesn’t mean the content isn’t valuable. It has a lot of metric-packed studies, guides, and infographics that will help you get your head around everything new in the marketing world, and it will be easier. Kissmetrics has a structure that lets you find what you are looking for easily, and is very user-friendly. You can find news about every marketing category there is.
A podcast, opinion section and news, and resources, this blog makes everything as possible to make sure nothing slips when it comes to giving you the information you need. So much in fact that the blog has a section for platforms, so you won’t miss any current events. What are the social media platforms doing? What are their plans? What can we expect from them?
Particularly if what you want is to maximize location data in your campaign, or optimize the advertising. There is a section for that.
As its name says, Marketing Profs offers resources for the professionals. In this blog, you will find all the updates in marketing strategies. You will find it in a lot of different materials, you can read articles, listen to podcasts, check out online seminars, watch tutorials, and read guides and reports. It is definitely one of the best advertising blogs because of the variety of its resources and of the fact that they are constantly updating their articles. The community is of over 600,000 members and is trusted by a lot of individuals, and even companies when it comes to their marketing strategies.
7.The Ad Contrarian
You have probably heard about this one before since it is considered one of the most influential advertising blogs. Part of Business Insider, this platform is very simple but contains everything you need when it comes to media buying. Bob Hoffman is the author of the blog, he is an expert in the field and isn’t afraid to give controversial opinions. If you want sharp and different insights into the new marketing world, this is a great choice.
8.Duct Tape Marketing
This blog focuses on effective and affordable. You will be able to gather tips on digital campaigns that fulfill both. This blog has a little over 75 million subscribers. It is very to the point and will give you only the best pieces on digital advertising.
9.Zach Johnson’s blog
Zac Johnson’s blog is read by many in the Marketing world, and especially for affiliate marketers, it might provide some pretty good insights on the arising topics. The author has been doing Marketing all his life and is constantly updating himself in what is working right now. He has his own online businesses and shares what works for him.
If you have been in digital advertising for a while then you probably already heard about his one. Copyblogger is considered by many an authority when it comes to reading about new trends and strategies. Whether you want to advertise, educate, or just for entertainment, Copyblogger provides resources for you to do it with what is working today. It was especially good articles in audience-focused content, and updates every week with new points of view and relevant ideas.