Media Buying Tips

Every profession has its nitty-gritties. Media shopping is another aspect of the business world that yields profit. However, before you delve into it, you have to understand its concepts so that you can make maximum profit. If you do not understand the basics, you won’t be able to enjoy the business.

Media buying means taking a commercial, or newspaper advert, or any other useful sales message and displaying it to the intended audience. A media buyer simply links adverts to the right audience so that the ad can be effective. The media buyer negotiates and buys audience-targeted time and advertising space to pass a marketing message across. It is a very sensitive business that requires a lot of wit. You have to target the right ads and pass it across to the right audience.

Below are a few media buying tips to assist you in buying media:

  1. Begin Slowly

This is a core tip for the business of media buying. Do not involve yourself in every nook and cranny looking for ads. Do not get overwhelmed by the zeal to do the business. This will only confuse you and prevent you from doing the right things first. You have to start from the very beginning.

First, you have to belong to an affiliate program, learn all its features, learn all there is to know about the business, choose wisely from all options so that you won’t do too many things at the same time.

After making a choice, focus on that choice, develop it and you will rise to the top.

Variuos Methods

  1. Exercise Patience

For every business owner, patience is a major key. This is because you cannot acquire huge profit from the very beginning of the business. You will encounter a lot of problems before you eventually get it right. Quitting shouldn’t be an option. You should persist on doing the right things you know about the business. If you exercise patience and persistence, media buying will eventually be a fertile ground for you.

  1. Learn the Business Ineptly

This advice goes to every eager media buying business beginner. So many beginners are always so eager to start buying without learning the business ineptly. Reading a handful of threads online isn’t just enough. You need to learn the business from people who know about the business.

Media buying is not child’s play. It requires money, wit, patience and a lot of knowledge. So, if you want to be successful in the business, learn the business to the core.

  1. Make wise decisions

Making decisions in any business is very crucial to the growth and development of the business. When it comes to your business, you need to make wise decisions. Do not be in haste to decide.

Before making a decision, weigh your options properly. Do you have enough data to carry out this decision? If you don’t, then don’t do it. Also, if you do not know everything about what you are about to do, do not do it. Decision making is core for the growth of media buying, so, make wise decisions.

  1. Keep a Track Record

There is no media buyer who succeeds in the business by using just intuition. The business requires analytical thinking. You need to analyze, keep record of your dealings before acting upon any information.

You can also use affiliate tracking software to enable you have diverse options in tracking. From these options, you can pick one and specialize on it.

  1. Learn from your Competitors

It is very important for you to observe your competitors and learn from them. This doesn’t mean that you should become their leech; you need to be like a secret agent if you want to become a master in media buying.

Observing your competitors will allow you know their weaknesses, improve on it and create a new strategy to become better than they are. This will improve your business rapidly.

Beginners Guide to Media Buying 

At the early stage, media buying can look really difficult. Everything looks foreign to you. But, I want you to know that there’s nothing in media buying that is too difficult for you to know. You just need to start from the basics and gradually climb up the ladder of success in media buying.

Here are a few guidelines from our Beginners guide to help you with the basic stage:


  1. Prepare

Preparation is the key to success in any line of business. If you fail to prepare, you will most likely quit in the long run.

Preparation involves learning about the business and picking which aspect best suits you.

  1. Choose Ad Network

After making careful plans for your business, you need to begin to make smart decisions regarding the business.

Picking an Ad network can be a difficult decision to make because there are so many Ad networks. If you want to make the right decision, you need to understand how the various Ad networks operate. You can seek advice from support squad, from articles online or people who have become masters in the business. This will aid your decision making.

  1. Choose a Campaign Ad Format

Campaign Ads are very essential for the money making stage of media buying. Choosing a captivating Ad format is a main key for attaining success in media buying.

Once you make the decision, you need to understand everything about the ad format you want to work with so that you can optimize it.

  1. Be Creative with the Ad Format

As soon as you choose a format, you need to be creative about it. This is a very important task. You cannot use a format that would not be captivating to customers. Test about 2/3 banners as well as pre-landers before making one solid decision.

How to Learn Media Buying

Learning media buying is an easy task so there is no need to freight at the mention of media buying.

The first step to learning media buying is to identify media outlets and start negotiating your media buy rate with them. After careful negotiation, keep a calendar and a budget for learning. This will help you to spend wisely and do things according to a budget.

Make sure you create enough time to learn it all and put to test everything you learn before using it for your actual media buying. This will aid growth in your business.


Top 5 Traffic Buying tips for Media Buyers

1. Automate

This saves you a lot of time which can be used to do other productive things. It is free instrument that is very good in traffic generation. It is very straightforward to automate; it means to effectively run 5-10 campaigns at a time versus running it at a 50-100 success rate.

2. Plan

Having a proper plan is not as easy as it sounds. Planning and strategizing meticulously for your media buying business will help you work towards generating traffic

3. Communicate

Communication is very vital for business growth. Feeding on information from different sources is a form of communication that can spur growth in your business. If you want to acquire help in generating traffic and you do not understand a particular method, asking for help from people will save you a lot of stress.

4. Split Test

This means to break up testing. This involves testing one specific angle about your marketing technique for a product or service one at a time.


In a nutshell, media buying is a fast rising sector which you can key into this season to make huge profits. If you are still scared of starting, deal with your fear, read this article and put your knowledge into practical use.