Facebook is one of the best platforms available for the affiliates to take their affiliate marketing efforts to the next level. Due to the same reason, it is important for you to have a close eye on Facebook and understand what changes are taking place on this social media network along with time. Along with that, you will be able to discover new opportunities on the social media network and become the first person to get your hands on those updates. This can assist you to open up numerous opportunities for yourself in the long run as well.
Here are some of the most prominent Facebook updates 2020 that you shouldn’t miss out.
- Multiple text optimization
When you take a look at Facebook changes 2020, you will notice that multiple text optimization has received a lot of attention in the recent past. This seems to be a feature that Facebook has borrowed from google. In fact, multiple text optimization is one of the most outstanding features that you will be able to find in Google Ads.
Along with this feature, you will need to go ahead and update the A/B testing tool. Then you will be able to make the life easy with advertising to create, test and optimize many different options that are available for headlines, product descriptions and ad copies. In other words, it will help you to create multiple text options for an advertisement, which you can use to test and optimize the campaigns and end up with effective results at the end of the day.
In here, the ability that you have in Facebook to test first and optimize your ad copy can deliver valuable results in the long run. If you haven’t had any previous experience in this, you are strongly encouraged to proceed and try it. Then you will figure out how this new feature is helping you to reduce most of your manual efforts to end up with quality results with optimizing the campaigns at the end of the day.
- Machine learning comes into play
Dynamic ad creation is one of the most impressive Facebook new features that you can find. This feature is powered up with machine learning. Hence, it is something that you need to keep an eye on.
Machine learning is penetrating into many different industry segments that exist out there in the world. This is a perfect example available to show how machine learning is getting into Facebook ad creation as well. In here, you will be able to see dynamic creation of ads, which can eventually provide users with more personalized ads. You have the freedom to scale these ads based on your needs and requirements.
During the recent past, you can see how Facebook made the decision to use their own information and algorithms in order to provide users with the best dynamic ads. This will be taken into a whole new level along with this new and exciting feature that you can see in Facebook. If you are using Facebook ads for your affiliate marketing efforts, you need to pay more attention towards it.
- Video management and video analytics
When you take a look at Facebook updates 2020, you will figure out that you cannot simply ignore the new video management feature available. This feature comes along with video analytics capabilities as well. Therefore, you will be provided with the opportunity to get the most out of video advertisements and take your advertising campaigns into a whole new level.
One of the biggest updates that you will be able to see in here is that you will get the chance to take a look at traffic source insights. Along with that, you will be able to see where the views of your videos are coming from. You will be able to get hold of the sources including shares, recommendations, paid traffic and followers. In addition to that, you can also see how long people are watching the videos as well. These details can deliver an excellent ability for you to take the video marketing campaigns that you run on Facebook to a whole new level.
When you take a look at the breakdown, you will understand how valuable it is. That’s because it can provide you with a better visibility of your video views at the end of the day. It will be able to help you with understanding how different parameters will be able to create an impact on the campaigns that you run and how you will be able to get the most out of them to move forward with.
Keep yourself updated with these Facebook changes 2020 and you will be able to remain sustainable with Facebook marketing.