In general, CTA’s are used in businesses as an important part of their marketing strategy for inspiring their target customers to respond by taking the action that is expected of them. Generally, a call-to-action is used at the fag end of a sales letter or sales pitch. In certain instances, it is used repeatedly in sales pitches. The idea is to make the readers, or the potential customers to be more precise, know what step they should take after reading the sales pitches.
Unfortunately, a number of entrepreneurs ignore the importance or the value of the best call to action. They are oblivious of the benefits they can derive by infusing this strategic ammunition into their marketing arsenal. Even experts point out that calls to action act as triggers that motivate or inspire interested parties to take the actions that are expected of them.
There are a few other business owners who wrongly believe that potential customers already know what they have to do and what is on offer and hence, they will automatically get in touch with them for having what they want. A few other entrepreneurs have a misconception that using calls to action is an obnoxious strategy. But the fact is that all these entrepreneurs will be losing their sales if they ignore this step because they will be failing to direct interested customers from taking the next step in the sales process.
Uses of calls to action.
- One of the most noteworthy uses of a call-to-action is it can improve your sales. Especially, when you use the CTA “Buy now,” you do so for getting an immediate response from your prospects.
- Getting sales is not the only use of a CTA. It can get the sales process moving as well. For example, if you use a CTA that reads like “Get in touch with us for having a free estimate,” it urges the readers or the interested parties to contact you for getting a free estimate. This may ultimately result in closing of the sale.
- Building a good email list is another purpose for which you can use a call-to-action. Similarly, you can increase the number of followers on your social media accounts as well. Likewise, if you want your readers to stay on your website for a longer duration, you can use an appropriate call-to-action.
Examples of calls-to-action.
Some of the call to action examples are Sign-Up, Call, Register, Subscribe, Buy, Donate, Share, Order, Download, Follow, Click here for, etc. This list is not exhaustive.
Adding a sense of urgency in your call to action will do immense good.
One of the best techniques for inspiring people to take immediate action is to add to your call to action an element of urgency as well as the loss prospects may suffer if they miss out. To quote a few examples of such call to action phrases, “This offer ends tonight,” This offer will be available for a limited period,” “Place your orders now because supplies may run out,” and “Enroll before November 30th for taking advantage of this special offer” are calls to action in which an element of urgency has been infused.
How to come out with great calls to action that work.
- The foremost step is to dispense with your notion that the audience you are targeting automatically and already knows what you expect them to do.
- Be clear about what you expect your target audience to do.
- As an entrepreneur who wants to achieve the sales targets you have set, you must ensure that the contents on your website, every email sales letter you send, every sales conversation you have with prospects, and all the pieces of printed materials such as brochures, etc. contain a well written and easily understandable call to action.
Tips to come out with great calls to action.
- You should ensure that the calls to action you create are clear and simple to understand. Remember that your prospects are of various types and not all will be able to understand complicated words. So, it is imperative that you use simple words that can easily be understood by every potential customer who may come across your website, emails, or printed materials.
- Refrain from providing the readers or your potential customers with a number of options because they may get overwhelmed and may not be able to decide. Giving a number of options will defeat the very purpose for which you are creating your call to action.
- Ensure that the call to action you come out with will help you achieve your end-goal. For example, if your end-goal is to close a sale and if you urge a potential customer to get in touch with you for getting an estimate, the call to action you craft should help in achieving your ultimate goal of closing the sale.
- Track and monitor the results of the call to action you have created. The intention is to modify or change the CTA if you feel that the existing one is not yielding the results you expect to have.
To put it in a nutshell, if you understand thoroughly the concept of a call to action and implement it in the right manner, you are certain to achieve the end goals you have set.