When you are trying hard to convert your visitors into leads, you need to think about using landing pages. Properly designed landing pages can deliver amazing results to you with converting visitors into leads. Hence, the time and effort you invest to create landing pages can be considered as one of the best investments that you can do towards the future of your business.
What exactly is a landing page?
A landing page would be a page on your
website, which has been created with the objective of capturing visitor
information. In return, you can provide an offer to the visitors as well.
Primary objective of getting an ecommerce product landing page would be to
transform all the visitors into leads of the business. Then you will be able to
make all the visitors contribute towards your business.
How does landing pages work?
Before you go forward with creating your own landing page or using product landing page freecodecamp, you need to have a solid understanding on how it works. Consumers are spending their money on a daily basis to purchase different services and goods. It is possible to apply the concept of monetary value into the logistics that you can see in a landing page as well. In here, you will be sharing valuable information to the visitor by tempting him to go ahead and sign up with your landing page. As a marketer, information provided by the visitors would be valuable to you. That’s because you will be able to use the data you gathered on your future marketing campaigns. In other words, it creates win-win situations for both parties. That’s the main reason to think about creating a compelling and an informative landing page design.
A person who sees a specific call to action will land on your landing page. Then the landing page encourages that person to go ahead and fill the form. All the information filled by the user will be stored in your database. In return, you will be providing whatever you promised to give back. This will be the basic functionality of your landing page.
How to get the most out of product landing page design?
Landing pages are in a position to provide a great assistance to you with taking your website to the next level. Therefore, you need to pay special attention towards the development of your landing page. That’s where you need to take a look at the effective landing page development tips.
Here is a list of 5 of the most prominent
tips that you need to keep in your mind at the time of developing a landing
1. Send people to targeted pages
Home page of your website provides a clear overview of what your business is all about. Due to the same reason, you need to think about directing visitors to your home page as much as possible. Then the visitors will be able to understand what you are offering through your business. In addition to that, you will also be able to provide them with the chance to navigate to other pages of your website and get specific information that they are in need of. You should always focus on one message, one goal and one action at a time. That’s why you need to think about having one landing page as well.
2. Use intuitive forms
Forms available on your landing pages play a major role behind its success. Therefore, you need to think about using intuitive forms as much as possible. You need to make the life easy for a person to go ahead and fill the form. Otherwise, you will not be able to tempt any visitor to fill in the form and come into your sales funnel. You should get rid of all the unwanted fields from the forms and keep it simple as much as possible. In addition to that, you must also use directional cues and attract attention towards your form.
3. Colors are important
You need to be mindful about the colors of the landing page as well. For example, you need to highlight your form with a unique color. On top of that, you need to focus more on the color of your CTA button. You need to introduce an appropriate color, so that you are evoking emotional reactions. It is better if you can use a color such as dark green, which indicates “Go”.
4. Use High Quality Images and Video
You should always strive to deliver a rich experience to anyone who comes to the landing page. That’s where you must always think about using high quality videos and images. The quality of videos and images that you have on the website would be evaluated in order to provide an enhanced experience to the visitors. Based on that experience, they will determine whether they are going to the next step or not.
5. Avoid Visual Clutter
Last but not least, you need to try your best to eliminate visual clutter from the landing page. If your landing page is filled with clutter, visitors will find it as a difficult task to locate the content that they need. Due to the same reason, they will not go beyond the landing page as well. Therefore, you should remove clutter from the landing page and keep it simple and minimalist as much as possible.
If you can focus on these tips, you will be able to design the perfect landing page. In the meantime, you can also take a look at the relevant landing page design templates that are available on the internet. Then you can make sure that you don’t have to reinvent the wheel at the time of working on the landing page. You can simply get the design and customize it according to your requirements.