The Difference Between Misleading Banners and Non-Misleading Banners is Essential
Why are misleading banners unsafe?
Banner is one of the most powerful sales tools in almost any business field. By means of a banner you communicate with the audience, deliver it your advertising message, invite to get acquainted with your offer. In fact, a banner is the gateway through which your target audience gets to you. Therefore, it is extremely important that the banner correctly perform its role.
Unfortunately, unscrupulous marketers often use prohibited methods in banners. This can lead at best to a temporary increase in traffic (followed by a loss of reputation), but in most cases, such techniques only repel potential buyers. Misleading banners refer to such tricks. However, sometimes this trick is used unconsciously, simply because the marketer is not aware of the difference between misleading banners and non-misleading banners.
We often see misleading banners everywhere on the Internet, sometimes without even realizing it. This is a very common phenomenon, despite the fact that such banners can not give high-quality traffic.
What is misleading banners?
Briefly, these are banners that create the false impression, do not correspond to what they advertise. That is, by clicking on the banner, the visitor sees something quite different from what he expected. Affiliate programs and advertisers constantly check the quality of traffic coming from banners. If the banner does not convert visitors to buyers or subscribers, it is most likely misleading. Such banners can be blocked. In some cases, marketers who have placed such banners can even be fined.
Examples of misleading banners
One of the most common misleading banners is an ad that imitates a window warning of a virus attack. The window looks menacing, it contains a message stating that your computer is in danger. To avoid this danger, you are offered to immediately download the antivirus program. Fearing that the computer is really in danger, the user can click on the download button. This is a trick: the publisher not only does not know, moreover, he can not know anything about the threats that are hanging over your computer. Most often, the user realizes that he was deceived. Therefore, after clicking on the link he will not take any action. Thus, clicking on the banner will be completely useless for the advertiser.
Another common example of misleading banners are banners that contain congratulations on winning or a banner that promises something for free. Of course, there is a possibility that someone really wants just to give you something. But it is extremely low. Advertisers need your money. Therefore, behind the presents you will find offering to pay for something. Such banners are constantly checked for relevance. And if the banner lies, it will be sanctioned.
Also, a banner can simply promise one thing, while the offer is about something quite different. For example, a banner offers you to download a song by a famous artist. You click on it and get to the travel company. The point is that the singer is famous, unlike the company. And the chances that user will click on the pop star are much higher. But it is unlikely that a user will want to use the services of a tourist operator who uses dirty tricks.
Other kinds of banners that can cause problems
Misleading banners also include advertising, which uses the logos of famous brands without permission. The logo of the famous trademark is very attractive to users. Its owners have invested a lot of money, time and effort to make their brand recognizable and desirable among buyers. Of course, it is prohibited by law to use it without demand in its own mercenary purposes.
There is also a category of banners that relate to misleading. They do not deceive visitors in the literal sense of the word, but also negatively affects the advertising campaign in general. These are banners in which erotic and sexual content is used. Each country has its own requirements in this regard. And these requirements must be taken into account.